Personal media easing consumer pain in retail
Have you ever wandered into a supermarket that wasn’t your local and tried to find what you consider to be a simple, staple item; the butter, Vegemite or a packet of pasta? Was it easy? Or was it an...
View ArticleApple targets iPad at education sector, takes epublishing to the masses
Earlier today (AEDT), Apple announced a set of education initiatives as part of an attempt to further carve out gains in the education sector. At a press event in New York, Apple showed off a new...
View ArticleMobile commerce and banking: moving consumers from showroom to sofa
Commonwealth Bank (CBA) recently announced an increased focus on its mobile banking systems in what was another signal that Australian consumers are becoming more comfortable with their mobile devices....
View ArticleAus marketers differ to US, UK in mobile search budget split
Australian marketers are investing more in search advertising than ever before, says digital advertising management firm Marin Software’s quarterly report on global online advertising trends, which...
View ArticleCapture mobile clicks in five easy steps
Email and cross-channel marketing solutions provider Responsys has released its Mobile Email Guide to assist marketers in increasing the success of their mobile campaigns, and drive click-throughs from...
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